4WORTHDOING (4WD) is a collective built around the literal interpretation of its name, promoting “things worth doing”. 4WD spotlights individuals who combine creativity with action through content on its social media & website. It promotes local & international talent at recurring music events, and creates clothing & art objects.
4WD was formed in 2019 by Aaron Bondaroff. 4worthdoing.com (http://4worthdoing.com/)
AARON BONDAROFF was an original member of the team that launched Supreme NYC. He is responsible for defining the cultural tone and aesthetic of the now global brand. While at Supreme, Bondaroff created aNYthing, a second clothing project known for it’s of-the-moment reflection of the downtown New York zeitgeist in the early 2000’s. His clothing endeavors evolved into art and culture projects including Know Wave, one of the original streaming radio channels in 2012, and OHWOW, a now a multi-city art gallery that brought a 2010’s downtown New York aesthetic to the broader art market. Bondaroff lives and works in Miami.